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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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Local Headlines (wmbb.com)

click for article Pier Park July 4th Celebration
Source:
Pier Park has a bigger celebration planned for this year.

click for article Millions Waiting to be Claimed in Florida
Source: Associated Press
Florida has returned more than $173 million in unclaimed property over the last budget year

click for article Puppy Returned Safely to Owner
Source: WMBB News Department
Stolen puppy is returned to it's owner thanks to the Panama City Police Department.

click for article Firework Barges Get Fitted for Saturday’s Show
By: Greg Sherrod
Fireworks company prepares for 4th of July show

click for article PCB Convention & Visitors Bureau to Implement Beach Flag Warning Text Messaging Program
Source:
Program will send text messages to alert locals and visitors to changes in surf conditions

click for article Special Report - A Generic Deal
By: Jessi Chapin
Hosting a barbecue, picinic, or celebration can be pricey, especially when everyone's pinching pennies...

click for article Energy Bill Could Raise Power Rates
By: Mary Scott Speigner
The new Energy Bill moving through Washington has a lot of people asking a lot of questions...such as, how much will this affect my power bill? And, how am I going to pay for it in these tough times?

click for article Choosing the Right SPF
By: Jessica Foster
A fun 4th of July weekend can be ruined by a bad sunburn. Doctors say it's important to always use sunscreen to protect your skin from cancer. You'll want to pay close attention to the sunscreen's SPF.

click for article Walton County Height Limits
By: Allyson Walker
The Walton County Planning Commission is rewriting expanding the height ordinance that is largely responsible for South Walton's ritzy atmosphere.

click for article A Private School’s Closure Causes Public Concern
By: Elizabeth Cate
A private school's closure becomes a public concern.

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