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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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Local Headlines (wmbb.com)

click for article Apalachicola Seafood Festival a Success
By: Jessi Chapin
From seafood to oyster-shucking, hundreds have a reason to make the drive down the Apalachicola Bay.

click for article Tropical Storm Ida *7pm EST Update
Source: National Hurricane Center
....Ida now expected to become Hurricane within 36 hrs... NW Florida needs to pay attention

click for article Sheriff Bobby Haddock Speaks Out About Baby Shannon Search
By: Erin Hawley
The baby found after a five day search is safe with care-givers but the Washington County Sheriff is still getting over the emotional search for what he calls their “Miracle Baby.”

click for article Fishermen Rally Against Strict Regulations
By: Elizabeth Cate
Business sinks as fisherman face recent regulation changes.

click for article House Fire a Reminder of Cold-Weather Danger
By: Jessi Chapin
One Gulf County family's total loss is a clear reminder of cold-weather fire danger.

click for article Bay County Health Department Continues School H1N1 Flu Vaccination Clinics
Source: Bay County Health Department
Bay County Health Department Continues School H1N1 Flu Vaccination Clinics

click for article Man Charged with Aggravated Battery With a Motor Vehicle
Source: Marianna Police Department
Officers from the Marianna Police Department responded to the Grocery Outlet on Lafayette St. in reference to a child custody complaint.

click for article Franklin County Shellfish Area Closed
Source: The Florida Department of Agriculture and Consumer Services
The Florida Department of Agriculture and Consumer Services is temporarily closing the following shellfish area at sunset on Sunday, 11/8/09

click for article Modern Medicine: Pancreatic Cancer
By: Jessica Foster
November is pancreatic cancer awareness month. It's one of the deadliest forms of cancer.

click for article Bay County Health Department Delivers H1N1 Flu Vaccine to local OBs and Pediatricians
Source: Bay County Health Department
Bay County Health Department Delivers H1N1 Flu Vaccine to local OBs and Pediatricians

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