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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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Local Headlines (wmbb.com)

click for article 18th Annual Panama City Highland Games & Scottish Festival
By: Jay Granberg
Bagpipes and drums sounded for the 18th annual Panama City Highland Games & Scottish Festival.

click for article K-9 Veterans Day Memorial
By: Elizabeth Cate
Today marks K-9 Veterans Day across the state.

click for article Downtown Improvement Board Farmer’s Market
By: Jay Granberg
Several people made their way to Mckenzie Park Saturday, to get the first pick at fresh fruits and veggies.

click for article Yard Sale Helps Save Lives
By: Elizabeth Cate
Today, the Panama City Beach Relay For Life team held a yard sale to raise money for the American Cancer Society.

click for article Applications Flow in to Shipwreck Island Water Park
By: Elizabeth Cate
Applications are flowing in to Shipwreck Island Water Park. For over 300 people its summer work but could also be a little bit of summer fun.

click for article Enforcement Cracks Down on Spring Breakers; 126 Arrested
By: Kevin Character
Thursday was the first big enforcement night for spring break 2010 with 126 arrests in Panama City Beach.

click for article Pot Bust on Panama City Beach
Source:
One hundred thousand dollars worth of “potent” marijuana is uncovered in a Panama City Beach home.

click for article Farmers Face EPA Regulations
By: Marc McAfee
New EPA regulations on the way for Florida farmers.

click for article Spring Break and South Walton Economics
By: Allyson Walker
According to shopping malls in South Walton bad weather has been good for business.

click for article Holmes County Man Caught with Meth
Source: Holmes County Sheriff’s Office
was placed under arrest for possession of methamphetamine and is in the Holmes County Jail awaiting first appearance.

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