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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

WMBB Coverage Map
WMBB Coverage
Local Headlines (wmbb.com)

click for article Girls Gone Wild “Saga” Continues
By: Elizabeth Cate
Joe Francis, creator of “Girls Gone Wild” is a no show for a court proceeding here in Panama City.

click for article Joe Francis a No Show for Court Proceeding
Source: WMBB News Department
Joseph Francis of Girls Gone Wild did not appear in Bay County Federal Court as ordered by Judge Richard Smoak.

click for article Fire Near New Airport No Cause for Concern
By: Jessi Chapin
A prescribed burn near the new airport site aims to replenish vegetation and prevent wildfire.

click for article Lucky Puppy Dog Rescue Adoption Event
By: Erin Hawley
A local animal rescue group is working to give puppies a holiday present of their own; a home.

click for article Bay Med Hosts Construction Tour
By: Allyson Walker
Tonight at Edgewater guests of Bay Medical will sparkle in shine in their evening best for the Bay Medical Gala and Fundraiser.

click for article Florida’s Unemployment Climbs but Panhandle Boasts Some of the Lowest Rates
Source: Associated Press
Florida's unemployment rate continues to climb.

click for article Thomas Drive and Joan Avenue to be Closed for Construction
Source: City of Panama City Beach
Intersection to be close beginning Nov. 23 through Nov. 25

click for article Rates for High-Risk Accounts Going Up
Source: Associated Press
Rates for high-risk accounts with the state-backed Citizens Property Insurance Corporation are going up.

click for article Shoppers Should Know Their Rights Before the Holidays
Source: Associated Press
Shoppers - know your rights as you head out on your holiday shopping mission. It could save you a lot of money and headaches.

click for article H1N1 Flu Vaccination Clinic on Saturday at the Bay County Health Department
Source: Bay County Health Department
H1N1 Flu Vaccination Clinic on Saturday at the Bay County Health Department

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