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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

WMBB Coverage Map
WMBB Coverage
Local Headlines (wmbb.com)

click for article Spring Service Break
By: Marc McAfee
Two hundred college students devote their break to a novel idea.

click for article So, What Is The Name of This Road?
By: Jerry Brown
Three different names are posted for one road in Panama City Beach. So, what is the correct name?

click for article Airport Spends $8 Million on Sod
By: Mary Scott Speigner
Sod. They've spent hours debating it and millions of dollars to pay for it. Eight million dollars in fact.

click for article Bay County Commission Update
By: Elizabeth Cate
Water wars are making waves in Bay County.

click for article SoWal Gets Wal-Mart
By: Allyson Walker
Wal-Mart is in the future for Santa Rosa Beach.

click for article State May Slash All Library Funding
Source: Jackson County Floridan
The Florida Library Association warns that appropriations committees in the Florida House and Senate have “adopted positions eliminating all funding for Florida’s State Aid to Public Libraries program.”

click for article Bay Breeze Winterguard to Hold Fundraiser to Travel to World Championships
Source: Bay High School
Bay High School Million Dollar Band’s Bay Breeze Competitive Winterguard Unit will compete on April 9, 2010 at WGI World Championships in Dayton, OH.

click for article Man Held on Charges of Possessing and Passing Counterfeit Bills
Source: Panama City Beach Police Department
On March 15, 2010, officers of the Panama City Beach Police Department arrested Robb T. Rice, 19 years of age, address, 12261 Running Springs Rd., Fishers, IN for Passing Counterfeit Bills and Possessing Counterfeit Bills.

click for article FDOT to Hold Public Information Meeting on Bridge Replacement on Farrell Nelson Road
Source: Florida Department of Transportation
The purpose of this meeting is to afford interested persons an opportunity to express their views concerning the proposed project.

click for article Wildlife Lighting Workshop to be held March 23
Source: US Fish and Wildlife
The Fish and Wildlife Service, Florida Fish and Wildlife Conservation Commission, University of Florida Extension Office, and the South Walton Turtle Watch are offering a 2-hour workshop on Wildlife Lighting along the beachfront.

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