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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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Local Headlines (wmbb.com)

click for article Pizza Mascot Loses His Head in Robbery
By: Kevin Character
The Little Caesar's Pizza Restaurant on 23rd Street in Panama City is recovering from a robbery today.

click for article Seniors Prepare for Elections by Hosting Candidate Forum
By: Kevin Character
The Panama City Beach Senior Center held a political forum, where some candidates got the chance to speak.

click for article Going Back To High School
By: Marc McAfee
An elementary school Principal goes back to his old High School.

click for article Bay County Sheriff’s Office Searching for Sexual Offender
Source: Bay County Sheriff Office
Victor Deon Williams, a black male, DOB 01-19-69, is a registered sexual offender in Bay County in reference to a sexual offense involving a minor that took place in 2000.

click for article Mail Carriers Arrested for Stealing Mail on Their Routes
Source: Bay County Sheriff Office
Bay County Sheriff Frank McKeithen announced the arrest of a Southport woman yesterday on charges of Forgery and Grand Theft.

click for article Food Labels Can Mislead
By: Jessi Chapin
The Food and Drug Administration and U.S Department of Agriculture have strict regulations when it comes to some types of labels, but others are overused and misunderstood.

click for article Boyd Seeks to Reduce and Cap Federal Spending
Source: Congressman Allen Boyd’s Office
Legislation part of Boyd’s larger effort to restore fiscal responsibility to Washington

click for article Bay Point Signs Agreement with Knology
Source: Knology
Knology joins one other cable operator providing service in Bay Point. BPCA sees this as a great opportunity to provide another telecommunication choice for its residents.

click for article Pair Arrested for Growing Marijuana
Source: Bay County Sheriff Office
Arrested were Joshua William Seaborn, DOB 7/15/83, and Krystal Pearl Seaborn, DOB 5/16/85.

click for article Holmes County Repeat Offender Facing New Charges
Source: Holmes County Sheriff’s Office
William Rayeldrige Scott charged with the sale of marijuana, possession of marijuana, possession of drug paraphernalia and violation of state probation.

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