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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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WMBB Coverage
Local Headlines (wmbb.com)

click for article Wheel of Justice
By: Amy Hoyt
Wheel of Justice

click for article South Walton Beach Patrols Handle Underage Drinking
By: Allyson Walker
Deputies in South Walton County say that despite cold weather, underage drinking is more of a problem than ever.

click for article A Local, Million Dollar Stimulus Boost
By: Marc McAfee
A local construction project got a million dollar boost from federal stimulus funds.

click for article Murdered Toddler’s Mother Begs Judge to Give Killer Death
By: Mary Scott Speigner
The mother of a murdered two year old begs a judge to give the killer the death penalty.

click for article Federal Funds Set to Fix Foreclosure Crisis
By: Elizabeth Cate
Its foreclosure signs indicate a problem. People are worried, about the houses with the writing on the wall.

click for article Join the Bay Arts Alliance for “Beach Blanket Bingo”
Source: Bay Arts Alliance
“Frankie (Frankie Avalon) and Dee Dee (Annette Funicello) and their beach friends watch a parachute jump concocted by press agent Bullets as a publicity stunt for singer Sugar Kane.

click for article Sacred Heart Hospital in Gulf County Opens
Source: Sacred Heart Hospital on the Gulf
Sacred Heart Hospital on the Gulf opened its doors to patient care on Monday, March 15 at 8 a.m. The new 25-bed hospital is located at 3801 East Highway 98 in Port St. Joe.

click for article The Florida Lottery Warns Citizens of E-mail Scam
Source: The Florida Lottery
Contact the Lottery’s Security division or local law enforcement if you suspect a scam

click for article North Fla. Officer Cited After 3-Vehicle Crash
Source: Associated Press
A north Florida police officer was cited for careless driving after causing a three-vehicle collision.

click for article Girls Gone Wild Bribe Case
Source: Associated Press
A former law officer in Nevada will serve no prison time for admitting her part in a bribery scheme to give special treatment to Girls Gone Wild founder Joe Francis

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