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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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Local Headlines (wmbb.com)

click for article Inmate Beaten at Graceville Correctional Facility
Source: Florida Department of Corrections
The battery occurred at approximately 1:45 pm, and the victim is reportedly in critical condition.

click for article GCCC Hosts Financial Aid Awareness Night March 25
Source: Gulf Coast Community College
If you need help obtaining financial aid to attend college, be sure to attend the “Cash for College – Financial Aid Night” at Gulf Coast Community College on March 25.

click for article Traffic Fatality on I-10 in Walton County
Source: Walton County Sheriff’s Office
Traffic has currently been reduced to one-lane in the westbound portion of Interstate-10 around the 93-mile marker. That is right near the Walton-Holmes Countyline. Emergency vehicles are in route to the scene of a fatal vehicle wreck.

click for article Franklin County Hit Hard by Heavy Rain, Straight Line Winds
By: Ken McVay
A gust of straight line winds gave a Franklin County Sheriff's Deputy a wild ride this morning as the area was hit by heavy rain.

click for article New Bill Gets Teachers Fired Up
By: Kevin Character
A new bill for Florida education is making teachers talk.

click for article Massalina Bayou One Step Closer to Dredging
By: Jessi Chapin
A public works project stands in the way of boating for several residents on the Massalina Bayou.

click for article Are Bay District Busses Safe?
By: Marc McAfee
A look into the safety of Bay County buses.

click for article Noise Ordinance to Nuisance Ordinance
By: Allyson Walker
A proposed ordinance that is drawing controversy in Walton County has shifted focus.

click for article Alys Beach Construction
By: Allyson Walker
Alys Beach in South Walton County has been a vacation spot since 2004.

click for article State Unemployment Rate Ties Record High
By: Elizabeth Cate
The unemployment office is packed after a peak in Florida's jobless rates. The state released new numbers that reach beyond the national average of 9.7%.

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