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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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Local Headlines (wmbb.com)

click for article Visual Arts Center Future
By: Rebecca Underwood
Hear what the Panama City Mayor and the President of the Board of Directors for the Visual Arts Center has to say about the center's future.

click for article Inmate Beaten at Graceville Correctional Facility Dies
Source: Florida Department of Corrections
Victim was in prison on burglary charges

click for article Second Victim Identified in Traffic Fatality on I-10 in Walton County
Source: Walton County Sheriff’s Office
Traffic has currently been reduced to one-lane in the westbound portion of Interstate-10 around the 93-mile marker. That is right near the Walton-Holmes Countyline. Emergency vehicles are in route to the scene of a fatal vehicle wreck.

click for article Florida Highway Patrol Offers Tips to Keep Pedestrians Safe
Source: Florida Highway Patrol
Sunday’s time change will lessen visibility during morning hours

click for article Attorney General Urges Floridians to Avoid Tax Preparation Scams
Source: Florida Attorney General’s Office
Attorney General Bill McCollum today issued a consumer advisory warning Floridians to be wary of any tax-related scams during the tax filing season.

click for article Amateur Radio Operators in Walton County Asked to Volunteer
Source: Walton County Sheriff’s Office
On behalf of Sheriff Michael A. Adkinson, Jr. and the Emergency Management and Public Safety Communications Division, we would like to offer the local amateur radio operators (HAM) the opportunity to be a part of our agencies Auxiliary Communications Servi

click for article Panama City Beach Man Arrested on Aggravated Battery
Source: Bay County Sheriff Office
Bay County Sheriff Frank McKeithen announced today the arrest of Aaron Blake Wieland on charges of Aggravated Battery.

click for article Modern Medicine: Decompression Therapy
By: Jessica Foster
Running in a park, picking up a baby, and even walking can be difficult for people with back pain. You may think your only relief from this pain is surgery, but there is a non-surgical technique called Decompression Therapy.

click for article Shellfish Areas Temporarily Closing
Source: Florida Department of Agriculture and Consumer Services
The Florida Department of Agriculture and Consumer Services is temporarily closing the following shellfish area at sunset on Friday, March 12, 2010

click for article Beach Community Gets Sewage Upgrade
By: Kevin Character
One Panama City Beach community is doing away with septic tanks. That's after the city approved a plan that would install a public sewage line.

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