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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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Local Headlines (wmbb.com)

click for article St. Joe Company Moving to New Airport Site
By: Mary Scott Speigner
The St. Joe Company has talked the talk, bringing in a new airport with a low cost air carrier, now they say their walking the walk.

click for article St. Patrick’s Day Tradition Fires Back Up
By: Kevin Character
One family is restarting a St. Patrick’s Day tradition that was put on hold.

click for article An Inside Look at Firefighter Training
By: Jessi Chapin
Panama City Firefighters prepared for real life situations Wednesday with a simulated drill.

click for article Jackson Fights State Budget Cuts
By: Marc McAfee
A look at what small communities do when budget cuts are severe.

click for article Prescription Drug Overdose High in Bay County
By: Elizabeth Cate
Drugs like Oxycodone, Hydrocodone and other opiates can be deadly. In fact, the Bay County Sheriff's Office reports 4 deaths in the past few weeks.

click for article Panhandle Libraries Lose Funding
By: Allyson Walker
Public libraries across the panhandle are now realizing that they may have to close.

click for article Registered Sex Offenders Arrested for Failure to Update Addresses
Source: Bay County Sheriff Office
Fondren, Jackson, and Nickell were taken to the Bay County Jail and booked. All three face first appearance tomorrow.

click for article Three Arrested for Series of Burglaries Throughout Southeast
Source: Jackson County Sheriff’s Office
The suspects were identified as Robert Keith Allen, 45-year-old white male, Kristy Michelle Duncan, 32-year-old white female and Jefferey Lamon Turner, 28-year-old white male.

click for article Two Men Arrested for Using Stolen Identification
Source: Bay County Sheriff Office
Warrants deputies with the Bay County Sheriff’s Office made two arrests yesterday on individuals charged with using stolen personal identification information.

click for article Rivera Pleads No Contest to Attempted Murder; Must Serve Entire Sentence
Source: State Attorney's Office
Assistant State Attorney Tracy Smith said Rivera will have to serve every day of his sentence, and is not eligible for gain-time, under the 10-20-Life law.

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