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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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Local Headlines (wmbb.com)

click for article Bond Revoked After Third Arrest in Four Months
Source: Walton County Sheriff’s Office
The rash of criminal charges has resulted in Walton County Circuit Judge Kelvin Wells to “revoke” Jonathan Murphy’s five-thousand dollar bond.

click for article Gov’t Orders Recall of 1.2 million High Chairs
Source: Associated Press
The government is announcing a recall of some 1.2 million high chairs, saying they pose a fall hazard to children.

click for article Legislature Passes NRA-backed Adoption Bill
Source: Associated Press
Adoption agencies soon will be legally prevented from asking prospective parents if they have firearms in the house.

click for article Fla. House Passes Bill to Require Civics Classes
Source: Associated Press
Middle school students would be required to take a civics class and pass an end-of-course test under a bill that has passed in the Florida House

click for article Fla. House Passes Limits on Lawsuits, Lawyer Fees
Source: Associated Press
The House has passed a pair of bills to limit "slip-and-fall" lawsuits against businesses and cap fees the state pays to outside lawyers.

click for article Fla. House Passes Election Law Changes
Source: Associated Press
The Florida House has passed a bill to restore and fix a stricken law that unconstitutionally limited political speech.

click for article Referendum on Federal Budget Moves Toward Ballot
Source: Associated Press
Florida voters soon may have an opportunity to tell Washington what they think about the growth of budget deficits.

click for article Fla. House Acting on Background Check Bill
Source: Associated Press
Legislation that would tighten screening and criminal background checks for people who work with children, seniors and disable people has cleared the Florida House.

click for article Florida Highway Patrol Releases Recent Enforcement Results
Source: Florida Highway Patrol
Col. John Czernis, director of the Florida Highway Patrol, today announced FHP’s results of the recent Click It or Ticket campaign. From March 1 through 15, the Patrol participated in the statewide Click It or Ticket campaign and focused on drivers who did

click for article FDLE Arrests Food Stamp Traffickers in Massive Statewide Sweep
Source: Florida Department of Law Enforcement
Operation Cash Exchange Targets Retailers Giving Cash for Food Stamp Benefits

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