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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

WMBB Coverage Map
WMBB Coverage
Local Headlines (wmbb.com)

click for article Washington County Authorities Searching for Theft Suspect
Source: Washington County Sheriff’s Office
The suspect is described as a black male wearing a yellow t-shirt and black baseball cap.

click for article Voluntary Prekindergarten Round Up Scheduled
Source: Early Learning Coalition of Northwest Florida
This is a FREE program for all children who turned four years of age on or before September 1, who did not participate in a fall VPK program and who reside in the state of Florida

click for article Florida Recovers $6.5 Million from Pharmaceutical Company in Fraud Settlement
Source: Florida Attorney General’s Office
State General Revenue Fund to receive $3.3 million

click for article Driver Crashes Into Home
By: Brittany Lewis
A man suspected of driving under the influence crashes into a Panama City home.

click for article Newpoint Middle School To Open In Fall
By: Alex Quintana
A new charter middle school will open for the 2011 school year.

click for article La Vela Numbers
By: Alex Quintana
Nightly attendance at Club La Vela in the thousands during Spring Break 2010.

click for article Gas Prices Predicted to Hit $3
By: Jessi Chapin
Gas prices are climbing again. It's making everyone think twice about driving, and wonder how high prices will go this time.

click for article South Walton Beach Patrols Handle Underage Drinking
By: Allyson Walker
Deputies in South Walton County say that despite cold weather, underage drinking is more of a problem than ever.

click for article Wheel of Justice
By: Amy Hoyt
Wheel of Justice

click for article A Local, Million Dollar Stimulus Boost
By: Marc McAfee
A local construction project got a million dollar boost from federal stimulus funds.

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