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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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WMBB Coverage
Local Headlines (wmbb.com)

click for article Pedestrian Hit in Lynn Haven
By: Amy Hoyt
A pedestrian is taken to the hospital Tuesday night after being hit by a car.

click for article Residents Say Nature Park Unfit for Children
By: Jessi Chapin
Garbage and graffiti sightings are more common than wildlife.

click for article City Passes Planning Board Amendments
By: Jessi Chapin
Changes come to Panama City's Comprehensive Plan.

click for article Student in Bus Crash Dies
Source: Jackson County Floridan
The student ,who was partially ejected from a school bus in Monday’s accident near Chattahoochee, has died of her injuries.

click for article Packed Commission Agenda
Source:
What happened at Tuesday's Commission meeting?

click for article Beach Police Deal With Call Spike
By: Allyson Walker
With an increase of spring breakers flocking to the panhandle comes a spike in call volume for law enforcement agencies.

click for article Santa Rosa County Sheriff’s Office Lieutenant Charged with Sexual Battery
Source: Florida Department of Law Enforcement
The Florida Department of Law Enforcement (FDLE) Pensacola Regional Operations Center today arrested John Mitchell Tomlinson, 46, of Navarre, Fla

click for article TDC Suggests Permanent Festival Grounds
By: Elizabeth Cate
A festival can be fiscally friendly to the area. The fun helps generate thousands of dollars. However, the price to physically put it all together, sometimes tears the possibility apart.

click for article Still Time to Get H1N1 Flu Vaccine
Source: Bay County Health Department
It is not too late to protect yourself against the H1N1 Flu by getting a vaccination.

click for article Medical Center Needs Help
By: Jerry Brown
Nurse volunteers and over-the-counter meds are needed at a community medical center.

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