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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Here is a picture of our resident Osprey nest that resides atop our 150ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

Then on May 18, 1989 at 2:03 p.m. an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

In March 2000, WMBB became one of 13 stations in a package acquired by Media General from Spartan Communications, Inc. WMBB was sold to Hoak Media, Inc. in the first half of 2008.

WMBB is owned by Hoak Media, Inc., Dallas, Texas and is one of the company's television stations that streach from North Dakota, South Dakota, Nebraska, Colorado, Texas and Louisiana all the way to the Panhandle of Florida. WMBB-TV is Hoak Media's first television station East of the Mississippi River.

WMBB-TV currently serves nine counties in the panhandle representing over 146,520 homes and a viewing audience in excess of 337,000. Panama City is currently ranked 151st in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

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Local Headlines (wmbb.com)

click for article Boyd to Support Healthcare Reform
Source: Congressman Allen Boyd's Office
Legislation meets Boyd’s four principles of responsible reform

click for article South Walton Woman Pleads No Contest to Real Estate Fraud
Source: Walton County Sheriff’s Office
This week, a South Walton County woman pled “no contest” in Circuit Court in reference to running a property management firm without a license.

click for article Prescribed Burn set for Saturday Near Eglin
Source: Eglin Public Affairs
The burn is heavily dependent on favorable weather conditions. Jackson Guard will attempt to conduct the burn between 10 a.m. and 4 p.m.

click for article Five Arrested in Washington County on Drug Charges
Source: Washington County Sheriff’s Office
During the drug raid, methamphetamines and drug paraphernalia was found. Numerous resources were utilized in the investigations including the K-9, citizen tips and the hard work of both officers and investigators.

click for article Body of Deceased Boater Recovered from St. Andrew Bay
By: Marc McAfee
FWC officials have confirmed the recovery of a body from St. Andrew Bay.

click for article Gloomy Economy Threatens Bright Futures Grants
Source: Associated Press
The outlook is dimming for Florida's popular Bright Futures scholarship program.

click for article Bill Aimed at Fla. Workforce Board Conflicts
Source: Associated Press
Legislation that would set ethics standards for 24 regional boards that promote job creation has cleared a Senate committee.

click for article Judge Albritton Resigns Citing Medical Reasons
By: Mary Scott Speigner
Circuit court Judge Richard Albritton has announced his resignation, according to a letter he sent to Governor Charlie Crist’s office on March 9th.

click for article Seniors Prepare for Elections by Hosting Candidate Forum
By: Kevin Character
The Panama City Beach Senior Center held a political forum, where some candidates got the chance to speak.

click for article Going Back To High School
By: Marc McAfee
An elementary school Principal goes back to his old High School.

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