Spring Service Break
By: Marc McAfee
So, What Is The Name of This Road?
By: Jerry Brown
Airport Spends $8 Million on Sod
By: Mary Scott Speigner
Bay County Commission Update
By: Elizabeth Cate
SoWal Gets Wal-Mart
By: Allyson Walker
State May Slash All Library Funding
Source: Jackson County Floridan
Bay Breeze Winterguard to Hold Fundraiser to Travel to World Championships
Source: Bay High School
Man Held on Charges of Possessing and Passing Counterfeit Bills
Source: Panama City Beach Police Department
FDOT to Hold Public Information Meeting on Bridge Replacement on Farrell Nelson Road
Source: Florida Department of Transportation
Wildlife Lighting Workshop to be held March 23
Source: US Fish and Wildlife
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Tallahassee, Fla:
Florida tourism officials are moving to use one of the state’s most marketable assets, its sunshine, to protect its valuable tourism industry from dark economic times.
The state’s marketing agency Visit Florida plans to adjust its advertising campaign for the coming winter tourism season to reflect the realities of a struggling economy.
Visit Florida Chief Marketing Officer Will Seccombe says the ads will highlight Florida’s attractions and sunshine as a safe choice for a good time, even if people have traveled to the state previously.
He says marketing Florida as a reliable value, where you get a big bang for your buck, will be a key part of the advertising campaign.
Walt Disney Company is leading the way with that strategy. Disney is offering discounts because its hotel bookings are down for 2009. Now the company is bringing back a deal it offered five years ago: seven nights for the price of four.
Seccombe calls that a smart strategy in a challenging economy and he thinks it will pave the way for discounts throughout Florida’s tourism industry.
Florida is spending 35 million dollars on advertising for its tourism industry this year. Seccombe says Florida’s winter ad campaign will feature ten travel experts, such as a beach expert or family vacation expert, who write blogs about attractions that are sometimes off the beaten path.
He says Florida offers a powerful advertising message with its focus on sun, fun and family.
(Copyright 2008 by The Associated Press. All Rights Reserved.)
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